Download Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo PDF

By Bill Schmarzo

ISBN-10: 1119181119

ISBN-13: 9781119181118

Integrate colossal info into company to force aggressive virtue and sustainable success

Big information MBA brings perception and services to leveraging massive information in company so that you can harness the ability of analytics and achieve a real enterprise virtue. in accordance with a pragmatic framework with aiding method and hands-on routines, this e-book is helping determine the place and the way immense info might actually help remodel your enterprise. you will tips on how to make the most new assets of purchaser, product, and operational information, coupled with complicated analytics and information technological know-how, to optimize key techniques, discover monetization possibilities, and create new assets of aggressive differentiation. The dialogue contains directions for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's consumer event to shoppers and front-end staff alike. you are going to discover ways to “think like an information scientist” as you construct upon the choices what you are promoting is attempting to make, the hypotheses you want to try, and the predictions you must produce.

Business stakeholders now not have to relinquish regulate of knowledge and analytics to IT. in truth, they need to champion the organization's facts assortment and research efforts. This e-book is a primer at the company method of analytics, offering the sensible figuring out you must convert info into opportunity.

  • Understand where and how to leverage giant data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize approaches, discover possibilities, and stand proud of the rest
  • Help company stakeholders to “think like a knowledge scientist”
  • Understand acceptable company program of alternative analytic techniques

If you will have information to rework your enterprise, you must know the way to place it to take advantage of. Big info MBA indicates you ways to enforce massive info and analytics to make larger decisions.

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Extra info for Big Data MBA: Driving Business Strategies with Data Science

Example text

But sometimes organizations get confused between the two. Chapter 1 ■ The Big Data Business Mandate Let’s call this the ERP effect. ERP software packages were sold as a software solution that would make everyone more profitable by delivering operational excellence. But when everyone is running the same application, what’s the source of the competitive differentiation? Analytics, on the other hand, enables organizations to uniquely optimize their key business processes, drive a more engaging customer experience, and uncover new monetization opportunities with unique insights that they gather about their customers, products, and operations.

Integrating Predictive Analytics. Finally, we can use predictive analytics to mine the wealth of structured and unstructured data to identify areas of “unusualness” in the data; that is, use predictive analytics to uncover occurrences in the data that are outside normal behaviors or engagement patterns. Organizations can apply predictive analytics and data mining techniques to uncover customer, product, and operational insights or areas of “unusualness” buried in the massive volumes of detailed structured and unstructured data.

As discussed in this chapter, organizations need to understand that big data is about business transformation and business model disruption. There will be winners and there will be losers, and having business leadership sit back and wait for IT to solve the big data problems for them quickly classifies into which Chapter 1 ■ The Big Data Business Mandate group your organization will likely fall. Senior business leadership needs to determine where and how to leverage data and analytics to power your business models before a more nimble competitor or a hungrier competitor disintermediates your business.

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Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo

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