By Dan Steinbock
Classes for reaching international competitiveness, one marketplace at a time, from foreign company large NokiaWinning throughout international Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications chief. Why are Nokia's classes severe for different businesses and industries? whereas multinationals established in huge nations reap the benefits of inherent advantages--such as a house base that regularly debts for 30 to 50 percentage in their revenues--multinationals established in smaller international locations similar to Nokia, take pleasure in no such aggressive part. Nokia, actually, generates below 1% of its sales in its domestic base. To the sort of corporation, international competitiveness is an issue of existence and dying. With exceptional entry to Nokia's leadership, Winning throughout worldwide Markets finds the notable tale of Nokia's resilience and patience. indicates how Nokia's flexibility and concentrate on its humans and native markets force its special international approach.Includes specific interviews with Nokia's senior executives and key partnersProvides a roadmap for constructing, taking pictures, and maintaining worldwide advantageThis booklet presents a roadmap for constructing, taking pictures, and maintaining strategic international virtue in modern-day ever-changing international.