Download Creating Powerful Radio: Getting, Keeping and Growing by Valerie Geller PDF

By Valerie Geller

ISBN-10: 0080492592

ISBN-13: 9780080492599

ISBN-10: 0240519280

ISBN-13: 9780240519289

Developing robust RadioFor Managers, Programmers and skill* develop AUDIENCES - elevate your scores! LifeStage Demographics: be aware of your viewers and the way they listen.* PROGRAMMING construct fascinating programming - even on boring information days - with confirmed recommendations to lead programmers and ability to the following point of performance.* information: Write, produce and bring strong information. research a number of model thoughts and lots more and plenty extra. * character determine profitable expertise. boost powerful air personalities. discover ways to deal with excessive ego expertise and encourage your employees to do their best.* speak secrets and techniques to enhance your exhibit. examine strong radio interview recommendations and how one can make the debate win big.* info holiday down the partitions among information and leisure radio. artistic how to simply write and carry advanced, precise tales or concerns utilizing the multi-version method.* PROMOTIONS examine ways to unfold the note approximately your station and write robust replica for better promos and advertisements* AIRCHECKING A finished step by step consultant to teach prep and powerful airchecking.Valerie Geller is an the world over acclaimed broadcast advisor operating with stations that emphasize information, speak, info and character radio. www.gellermedia.com * develop AUDIENCES - raise your scores! LifeStage Demographics: be aware of your viewers and the way they listen.* PROGRAMMING - construct interesting programming - even on uninteresting information days - with confirmed innovations to steer programmers and skill to the subsequent point of performance.* character - determine profitable expertise. enhance robust air personalities. discover ways to deal with excessive ego expertise and encourage your employees to do their best.* speak - secrets and techniques to enhance your convey. study robust radio interview concepts and how one can make the controversy win big.* details - holiday down the partitions among information and leisure radio. inventive ways to simply write and convey complicated, distinct tales or concerns utilizing the "multi-version" method.* PROMOTIONS - examine the right way to unfold the note approximately your station and write robust replica for more beneficial promos and ads* AIRCHECKING - A complete step by step advisor to teach prep and potent airchecking.

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Right Casting and the Passion Quotient You and your staff should be listening to the station on your own time because you like to and because you are proud of it. Many managers who Creating Powerful Radio: Finding and Developing Talent 15 have moved up through the ranks of sales sometimes do not understand that although all on-air talent enjoy earning a good salary, their sole motivation is not always strictly a financial reward. On-air personalities are strongly motivated by the chance to do creative work and perform for an audience.

And when you find youself looking for work, try to find the smartest people you can and work for them. If you are just learning broadcast management or any other aspect of the broadcast business, apprentice yourself as you would in any other field, from medicine to plumbing. Learn from the best—it will set a standard for you. Right Casting It is important when you have assembled a stable of on-air talent to make sure that each one is positioned to achieve maximum success. ” Understanding right casting is vital.

A solid morning show can set the foundation for a solid radio station. On music stations, morning drive is the last bastion of personality radio. Most stations come up with the basics of traffic, weather, music, news, and sports scores, and other elements that drive a morning show. But what is unique to each show are the hosts and personalities. That is what the other stations cannot duplicate. 45 46 Valerie Geller “Toothbrush Radio,” or “I hate to get up in the morning” A favorite research survey asked people in a Midwestern American city about their morning routines.

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Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet by Valerie Geller


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