Download Cult of Analytics: Driving online marketing strategies using by Steve Jackson PDF

By Steve Jackson

ISBN-10: 1856176118

ISBN-13: 9781856176118

A good way to comprehend and get precise price out of your on-line content material you must know how it's utilized by your buyers. should you paintings with net analytics and on-line seek optimization, this publication will give you the instruments and perception you want to just do that. much more, it is going to provide you with an actionable plan to rework the tradition of your company into person who makes use of net analytics every day, concentrating on genuine alterations you can also make on your division and methods to rework the best way your corporation works. With examples from dozens of businesses starting from small companies, to shopper websites like Amazon, to a few of the most important businesses on this planet together with Tesco and Google, Cult of Analytics demonstrates simply tips on how to observe internet analytics for your company. * distinctive: call for from sellers for a advisor to development internet analytics into company * Real-world examples express what does and does not paintings on-line to fulfill on-line enterprise ambitions * Covers either the technicalities of net analytics and the method at the back of utilizing them in a single convenient advisor to provide agents the entire photograph

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Additional info for Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

Sample text

One mobile campaign I was involved with saw customers using GPS navigation systems to find a physical location as part of a competition. To win they had to register their position online. All measurable by cleverly planned mobile website registration and task completions. What’s important to understand about the REAN model in relation to reach is you map all the potential ways a customer can discover you with your marketing efforts. 1 you can start to understand what you have as a measurement challenge.

Dimension – a general source of data that can be used to define various types of segments or counts and represents a fundamental dimension of visitor behaviour or site dynamics. Some examples are event and referrer. They can be interpreted the same as counts above, but typically they must be further qualified or segmented to be of actual interest. Therefore these define a more general class of metrics and represent a dimension of data that can be associated with each individual visitor. * A metric can apply to three different universes: n n Aggregate – total site traffic for a defined period of time.

The now famous and much quoted ‘golden triangle’ shows how people look at the different search engine results. The triangular heat map represents the most valuable real estate on the search engine. 2). This position is typically the most expensive to buy from search engines on a cost per click basis. This is why it’s becoming increasingly important to develop good search engine optimization practices into your website. 3 The search golden triangle not have to pay the search engine for it. To find out whether you need to do SEO or stick with SEM (search engine marketing) you need to figure out how much it’s all going to cost and weigh up your options.

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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) by Steve Jackson

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