By Tony Bennett, James Curran, Michael Gurevitch, Janet Wollacott
This publication discusses similar topics about the function and tactics of mass verbal exchange in society. the 1st bargains with questions concerning the strength of the media: how should still it's outlined? how is it wielded and by way of whom? are prior methods and solutions to such questions sufficient? the second one subject matter revolves round the divisions among the liberal pluralist and Marxist techniques to the research of the character of the media. those divisions have, in recent times, been basic to the talk about the realizing of the function of mass verbal exchange, and the exam of them during this ebook will problem the reader to appear extra heavily at a few assumptions that experience lengthy been taken with no consideration.
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Extra info for Culture, Society and the Media
There can be little doubt but that, at the empirical level, the audience research undertaken by American sociologists during the 1940s and 1950s forcibly challenged the founding assumptions of the mass society outlook. The system of concepts that they proposed in place of this, however, is not so convincing. The modified version of democracy proposed by Schumpeter was only too clearly an attempt to cut the concept down to size, to trim it so as to enable it to ‘fit’ the observed workings of the American political system.
And Seaton, J. (1980) Power Without Responsibility, London, Fontana. Elliott, P. , Gurevitch, M. and Woollacott, J. Mass Communication and Society, London, Edward Arnold. Garnham, N. (1979) ‘Contribution to a political economy of mass communication’, Media, Culture and Society, 1 (2). Gitlin, T. (1978) ‘Media sociology: the dominant paradigm’, ‘Theory and Society, 6. Gurevitch, M. and Blumler, J. , Gurevitch, M. and Woollacott, J. Mass Communication and Society, London, Edward Arnold. Hall, S. (1974) ‘Deviance, politics and the media’, in McIntosh, M.
More particularly, my concern is to show how the sorts of assumptions made about the broader structure of society within different bodies of theory have determined both the sorts of questions that have been posed in relation to the media and the way in which those questions have been pursued. I will do so by commenting on four traditions of media theory. I shall deal, firstly, with the mass society tradition which, having a pedigree reaching back into the mid-nineteenth century, has viewed the development of the media pessimistically as constituting a threat to either the integrity of élite cultural values or the viability of the political institutions of democracy, or both.
Culture, Society and the Media by Tony Bennett, James Curran, Michael Gurevitch, Janet Wollacott