Download Data Mining for Managers: How to Use Data (Big and Small) to by Richard Boire (auth.) PDF

By Richard Boire (auth.)

ISBN-10: 1137406194

ISBN-13: 9781137406194

ISBN-10: 1349487864

ISBN-13: 9781349487868

Big facts is a transforming into company development, yet there little suggestion to be had on the best way to use it essentially. Written by means of a knowledge mining professional with over 30 years of expertise, this booklet makes use of case reports to aid retailers, model managers and IT pros know how to seize and degree info for advertising and marketing purposes.

Show description

Read or Download Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges PDF

Best data mining books

Advanced Methods for Knowledge Discovery from Complex Data

This booklet brings jointly examine articles by way of energetic practitioners and top researchers reporting fresh advances within the box of information discovery. an outline of the sector, the problems and demanding situations concerned is by way of assurance of contemporary developments in info mining. this offers the context for the following chapters on equipment and purposes.

Crowdsourcing Geographic Knowledge: Volunteered Geographic Information (VGI) in Theory and Practice

The phenomenon of volunteered geographic details is a part of a profound transformation in how geographic info, info, and information are produced and circulated. by way of situating volunteered geographic info (VGI) within the context of big-data deluge and the data-intensive inquiry, the 20 chapters during this booklet discover either the theories and purposes of crowdsourcing for geographic wisdom creation with 3 sections targeting 1).

Big data Related Technologies, Challenges and Future Prospects

This Springer short offers a complete evaluate of the historical past and up to date advancements of massive facts. the price chain of massive information is split into 4 levels: info new release, information acquisition, facts garage and information research. for every section, the booklet introduces the overall history, discusses technical demanding situations and reports the newest advances.

Extra info for Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

Sample text

This would be no problem if the variable was continuous, such as income or spending. But in this case, the data format is character, namely, a product SKU, which is the typical most granular product level detail. Analysts must treat each outcome as a yes/no variable (all 3,000 outcomes become yes/no variables) where a yes is coded as 1 (presence of product SKU) and no is coded as 0 (no product SKU). What does this mean? 03%. The use of binary variables in this scenario would be meaningless in any future data mining exercise because there are C r e at i o n o f t h e A n a ly t i c a l F i l e 47 too few 1s and too many 0s.

Although this example may seem simplistic to produce, it is important to remember that simplicity is essential in conducting these types of analyses. While producing these spreadsheets, metrics or measures need to be determined that are affected by the program and that are truly incremental. As seen from the above spreadsheet, what-if sensitivity analyses can be very useful in revealing the range of results that could be achieved based on different scenarios. In this example, the results can range from $32K at 1% improved retention rate to $954K at 5% improved retention rate.

Information pertaining to individuals is collected when consumers fill out a lengthy survey in return for coupons that can be redeemed to purchase more products at a discount. Other individuallevel sources for acquisition contain information relating to consumers’’ magazine purchase habits. Here, the information concerning magazine purchase behavior is compiled into a magazine category. The actual fields of data then reveal the recency, frequency, and value of purchases in an overall magazine category.

Download PDF sample

Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges by Richard Boire (auth.)

by John

Rated 4.98 of 5 – based on 22 votes